It's comfortable, it's warm, it's a blanket with sleeves. The Snuggie has become a pop culture phenomenon in 2009, and it's not likely to end soon. The Snuggie commercial shows people watching TV or reading while wearing a Snuggie. It even shows a family wearing Snuggies at a football game.
Scott Boilen, president and chief executive of the Allstar Marketing Group that makes the Snuggie, said the commercial was supposed to be silly. Even thought it's silly to wear a Snuggie in public, some people are actually brave enough to do it!
A Snuggie pub-crawl is sweeping the nation. The pub-crawl started in 2009 and has yet to hit Sacramento/ Elk Grove. To register a Snuggie pub crawl group visit http://www.snuggiepubcrawls.com/
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